The year 2017 marked the centennial anniversary of the Yokohama Rubber Corporation. The company celebrated its 100th year anniversary by appointing Jeff Barna as the chief operating officer of Yokohama Tire Corporation North America. The company was established in 1917 in Tokyo, Japan.

Yokohama is one of the most popular and trusted tire brands in the market today. The brand has a complete product lineup of tires for passenger cars, light trucks, commercial trucks and busses, high-performance tires for motorsports applications, and even construction applications.

Even though Yokohama tires are not the cheapest or most affordable tires for your vehicle, the brand offers advanced technology and a lengthy warranty to give you total piece of mind.

When it comes to choosing tires, you can always go for a cheaper set that performs well in all types of weather conditions, but you will have to live with a bit more road noise and less-than-stellar tread wear. I have driven and owned many cars in the past, and I have tried and tested a lot of cheap tires as well. Yokohama tires are different. Like I said, the tires may be a bit expensive but they more than makeup for it in terms of quality, reliability, and all-weather performance.

Why Choose Yokohama Tires?

It is hard to fault a tire company that has been in business for the past 100 years. Besides the brand recognition and the motorsports pedigree, here are a couple more reasons why you should choose Yokohama for your next set of tires.
  • Environmental Sustainability

Only the biggest and the best tire brands can come up with environmentally-friendly products that can still perform well in the most adverse driving conditions. All Yokohama tires are evaluated with regards to four main criteria: safety and comfort, saving resources, recycling resources, and prevention of global warming. Can your cheap Chinese tire do the same?

  • Impressive Selection

You are spoilt for choice when it comes to choosing the right set of Yokohama tires for your car, truck, minivan, crossover, or SUV. The brand is home to an impressive lineup of product categories that are designed to suit the needs of any type of motor vehicle in the planet today. You name it, Yokohama has it. Looking for a performance tire for the racetrack? The Yokohama Advan range is perfect for you. Need snow tires? Yokohama offers the Iceguard family of tires.

2018 Yokohama Tires Review

Yokohama AVID Ascend

The Yokohama AVID Ascend is an all-season touring performance tire designed for passenger cars, performance cars, crossovers, and minivans. This tire is backed by an 85,000-mile treadwear warranty and offers better fuel economy, confident all-season handling, and a smooth and comfortable ride.

The Yokohama AVID Ascend is manufactured using the breakthrough Orange Oil technology that lowers the rolling resistance of the tire to deliver better fuel economy. The great thing about the Orange Oil compound is it enables the rubber to remain pliable even in the hottest or coldest driving environments. The optimized tread profile and built-in tread block ridges are designed to reduce the movement of the treads as the tire rolls over the road surface to reduce noise and promote even wear.

The Yokohama AVID Ascend is in the higher end of the price range and is available in 15” to 19” diameters.

Yokohama AVID Touring S

The Yokohama AVID Touring S is perfect for sedans, sports coupes, small crossovers, and minivans. This a hybrid tire that offers exceptional comfort and excellent all-season traction and grip with impressive wear characteristics. The tire is backed by a 65,000-mile treadwear warranty as a testament to the long service life of the AVID Touring S.

Equipped with tapered rain channels and cross-section sipes, the tire is perfectly equipped to cope with wet and slippery roads, even on light snow. The unique thing about the Yokohama AVID Touring S is the silent shoulder design and the twin rail stability rib that offers a smoother and quieter ride along with more responsive steering.

The Yokohama AVID Touring S is available in 14” to 17” diameters. The affordable price makes this a great choice for the budget-conscious car owner.

Yokohama YK740 GTX

The Yokohama YK740 GTX is an all-season performance touring tire designed for high-performance sedans, sports coupes, and crossover vehicles. The tire is designed to give your vehicle confident handling on dry, wet, and even snow-covered roads. It is backed by a limited 60,000-mile warranty.

The tire is manufactured utilizing the unique ELS Orange Oil Compound to deliver high levels of traction and grip on both wet and dry roads. The tire is equipped with an asymmetric groove arrangement and Triple 3D sipes to provide excellent wet and winter performance.

You would think a performance tire will be all about all-season traction and grip, but the Yokohama YK770 GTX has another ace up its sleeve: long tread life. With prices starting at just below $100 each, this is one of the best choices in the touring performance category.

Yokohama Geolandar A/T G015

The Yokohama Geolandar A/T G015 is an all-terrain tire that performs incredibly on the harshest and most demanding driving conditions. Offering all-season traction with a long read life, the tire is backed by a 60,000-mile limited treadwear warranty.

The Yokohama Geolandar A/T G015 is best suited for rugged crossover or sport-utility vehicles and pickup trucks. It is manufactured using Yokohama’s patented ENDURO compound that utilizes Orange Oil to resist wear and tear while delivering incredible mileage. The Triple 3D sipes on the treads are designed to retain the block stiffness of the tires for an even wear.

Best of all, the Yokohama Geolandar A/T G015 starts at above $100 and starts at 15” to 22” diameters. If your Jeep or truck is equipped with a lift kit and bigger wheels, this is the type of tire that will enhance the go-anywhere abilities of your vehicle.


You can find out more about the most popular tires in the lineup with our Yokohama tires review. If you are in the market for a brand new set of tires, our reviews will help you make the right choice.